The use of AI in travel and tourism sector has been progressing quiet fastly. First, it was used to streamline marketing procedures, but in the present, AI technology is having an impact on every element of tourism, ...

Dünya genelinde, ekonomilerin bel kemiği olarak bilinen aile işletmeleri; esneklik, değişebilirlik, pazar boşluklarını hızlı fark etme ve nüfuz etme gibi stratejik reflekslerin her zamankinden daha fazla önem kazandığı ...

The evolution of Web 3.0 has brought many new technological transitions to our lives. Although, it is not a very recent application, metaverse has become widely known after Marc Zuckerberg’s investment and interest. Meta ...

Mobile applications have become an indispensable marketing medium for tourism companies. Given that half of the users delete the applications soon after completing their transactions, it is vital to improving the application ...

Marketing of holiday products and services is a result of joint effort towards identifying the value of the holiday in the eyes of beholder. Understanding how the holiday decision is made impact on the values and expectations ...