Tourism is being expected to show a sustained annual growth of 4.4 % in the number of arrivals between 2010-2030 for the emerging markets (UNWTO, 2019). Considering that tourism is a multidimensional service system covering ...

Purpose This study aims to examine hotel guests’ acceptance of technology agency – the extent to which they would let artificial intelligence (AI)-based systems make decisions for them when staying in hotels. The examination ...

Bu çalışmanın amacı T.C. Kültür ve Turizm Bakanlığı’nın resmi mobil uygulamaları olan “Türkiye’nin Müzeleri” ve “Müzelerin Sesi” uygulamalarına yönelik kullanıcı deneyimlerinin incelenmesidir. Bu amaçla, kullanıcıların söz ...

Taste perception is not determined solely by the chemical composition of food; it may also be shaped by environmental conditions. Previous research has suggested that hypobaric atmosphere, ambient noise, and temperature ...

The flow experience evokes emotions during activities and stimulates the creation of positive results. Therefore, it can be said that the flow experience is an important psychological state that helps vacationers achieve ...

This paper aims to present an analysis of tourist profile in Turkey through a document analysis. The study covers the review of Türsab (Association of Turkish Travel Agencies) magazines published in years of 2000-2017 as ...

Amaç - Bu araştırmanın amacı, Y ve Z Kuşağı’nda yer alan tüketici grubunun e-ticarete yönelik güven algılarını incelemektir. Yöntem - Araştırma kapsamında e-ticarete güven olgusunu etkileyen faktörler yapısal eşitlik ...

Medicinal and aromatic plants (MAPs) products became more popular during and after the Covid-19 pandemic. MAPs production and marketing could be accepted as a niche business. The purpose of this study is to examine the ...