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Using data mining techniques for profiling profitable hotel customers: an application of RFM analysis
(Tourism Management Perspectives, 2016)
This study focuses on profiling profitable hotel customers by RFM analysis, which is a data mining technique. In RFM analysis, Recency, Frequency and Monetary indicators are employed for discovering the nature of the ...
A mathematical model for human-to-human transmission of COVID-19: a case study for Turkey’s data
(Mathematical Biosciences and Engineering, 2021)
In this study, a mathematical model for simulating the human-to-human transmission of the novel coronavirus disease (COVID-19) is presented for Turkey’s data. For this purpose, the total
population is classified into eight ...
Turistlerin kalabalık algısının alışveriş davranışlarına etkisi
(Anadolu Üniversitesi20. Ulusal Turizm Kongresi, 2019)
Bu çalışma, turistlerin alışveriş deneyimleri esnasında algıladıkları kalabalığın genel alışveriş memnuniyeti ve harcama miktarı üzerindeki etkisinin belirlenmesi amacıyla gerçekleştirilmiştir. Bu amaçla, Antalya’nın Kaleiçi ...
Mathematical modeling of the COVID-19 spread: a case of Turkey
(Australia and New Zealand Industrial and Applied Mathematics (ANZIAM), 2021)
In this presentation, a mathematical model for the human-to-human transmission of the novel coronavirus disease (COVID-19) is investigated. For this purpose, the total population is classified into eight epidemiological ...
Destinasyona yönelik itici ve çekici faktörler: bir literatür incelemesi
(Journal of Recreation and Tourism Research, 2018)
Bu çalışmada, itici ve çekici motivasyon faktörlerine yönelik destinasyon bazında gerçekleştirilmiş olan çalışmalarla ilgili literatürün taranması ve en çok bulunan itici-çekici faktörlerin turistlerin milliyetleri ve ...
Do tourists have different motivations for online travel purchasing? A segmentation of the Russian market
(Journal of Vacation Marketing, 2018)
This study investigates online travel purchasing (OTP) motivations of Russian tourists as a neglected research topic in the literature. Data were collected from 403 Russian tourists visiting Antalya, Turkey. Convenience, ...
Tips and trips: a structural model of guests’ intentions to stay and tip for AI-based services in hotels
(Emerald Publishing, 2023)
Purpose-Given the rapid development in artificial intelligence (AI), the hotel industry is deploying AI-based systems. In line with this important development, this study aims to examine the impact of trust in the hotel ...
Customer loyalty towards travel agency websites: the role of trust and hedonic value
(Journal of Quality Assurance in Hospitality & Tourism, 2020)
Website quality of online travel agencies and the impact of perceived
website quality on customer behavior are still the research areas to be investigated by the academics. The present study
explores the relationships ...
Impacts of operational management proficiency levels of hotels on operational and marketing related decisions in time of crisis
(Journal of Tourism and Management Research, 2018)
In this study, it is firstly aimed to develop a Hotel Operation Management Proficiency Scale and then to search if there are any differences between the decisions of hotels related to marketing and operation in time of ...
Effects of website quality dimensions on repurchase intention in airline industry
(II. Tourism and Dynamics, 2017)
This study aimed to investigate the effects of website quality dimensions (efficiency, system quality, service quality and privacy) on repurchase intention. Survey technique was used to collect data among 134 participants. ...
