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Conflict management styles of professional tour guides: a cluster analysis
(Tourism Management Perspectives, 2019)
Professional tour guides play an important role in tourist satisfaction and the business success of tour agencies/operators, since they are directly in contact with tourists and are responsible for managing the tours. ...
Using data mining techniques for profiling profitable hotel customers: an application of RFM analysis
(Tourism Management Perspectives, 2016)
This study focuses on profiling profitable hotel customers by RFM analysis, which is a data mining technique. In RFM analysis, Recency, Frequency and Monetary indicators are employed for discovering the nature of the ...
Turistlerin kalabalık algısının alışveriş davranışlarına etkisi
(Anadolu Üniversitesi20. Ulusal Turizm Kongresi, 2019)
Bu çalışma, turistlerin alışveriş deneyimleri esnasında algıladıkları kalabalığın genel alışveriş memnuniyeti ve harcama miktarı üzerindeki etkisinin belirlenmesi amacıyla gerçekleştirilmiştir. Bu amaçla, Antalya’nın Kaleiçi ...
Turist rehberlerinin mesleki yeterliliklerinin destinasyon imajına ve memnuniyetine etkisi
(Anatolia: Turizm Araştırmaları Dergisi, 2019)
Turizm ile ilgili alanyazında turistlerin ziyaret ettikleri destinasyonlara yönelik imaj algıları ve genel memnuniyetleri ile kendilerine eşlik eden turist rehberlerine yönelik değerlendirmeleri bir arada ele alan sınırlı ...
How does perceived crowding moderate tourist shopping experience and satisfaction relationship?
(International Journal of Tourism Cities, 2020)
Purpose
The purpose of this study is to investigate the direct impact of shopping experience of tourists on their satisfaction with shopping, while perceived crowding is used as a moderator in this relationship.
Desi ...
The use of mobile applications for travel booking: impacts of application quality and brand trust
(Journal of Vacation Marketing, 2021)
The increasing use of mobile applications by travellers and the high adaption of tourism companies into
this new contact and sales platform, made it necessary to comprehensively investigate the mobile application
users’ ...
A study of domestic honeymoon tourism in Turkey
(European Journal of Tourism, 2017)
Honeymoon tourism is an important research area in tourism and travel literature because of its increasing economic importance for host destinations and their specific niche market characteristics. This study used a survey ...
Big data use in determining competitive position: the case of theme parks in Hong Kong
(Journal of Destination Marketing & Management, 2021)
Theme park operators need to understand their competitiveness in a destination to increase their market share. This study adopted the big data approach by analysing online reviews to assess the competitiveness of a theme ...
Turizm rehberliği uzmanlaşma eğitiminde farkındalık yaratma: turizm paydaşlarına yönelik bir durum çalışması
(I. Turizm Rehberliği Kongresi, 2018)