Profesyonel turizm rehberlerinin almış oldukları eğitim ve mesleki yaşamları boyuncaedindikleri deneyim, sundukları hizmetin kalitesi üzerinde oldukça etkilidir. Rehberlikte uzmanlaşma eğitimi konusu, ...

This study focuses on profiling profitable hotel customers by RFM analysis, which is a data mining technique. In RFM analysis, Recency, Frequency and Monetary indicators are employed for discovering the nature of the ...

Bu çalışma, turistlerin alışveriş deneyimleri esnasında algıladıkları kalabalığın genel alışveriş memnuniyeti ve harcama miktarı üzerindeki etkisinin belirlenmesi amacıyla gerçekleştirilmiştir. Bu amaçla, Antalya’nın Kaleiçi ...

Mobile applications have become an indispensable marketing medium for tourism companies. Given that half of the users delete the applications soon after completing their transactions, it is vital ...

Purpose The purpose of this study is to investigate the direct impact of shopping experience of tourists on their satisfaction with shopping, while perceived crowding is used as a moderator in this relationship. Desi ...

The increasing use of mobile applications by travellers and the high adaption of tourism companies into this new contact and sales platform, made it necessary to comprehensively investigate the mobile application users’ ...

Professional tour guides play an important role in tourist satisfaction and the business success of tour agencies/operators, since they are directly in contact with tourists and are responsible for managing the tours. ...

Turizm ile ilgili alanyazında turistlerin ziyaret ettikleri destinasyonlara yönelik imaj algıları ve genel memnuniyetleri ile kendilerine eşlik eden turist rehberlerine yönelik değerlendirmeleri bir arada ele alan sınırlı ...

Purpose-By conducting a longitudinal study, this study aims to investigate how the role of hotel attributes in destination competitiveness changed through the stages of pre-, amid and recovery from the crisis. Design/ ...