Adapting to market and technological turbulence is essential for survival in a developing enterprise and requires making changes. Firms may need to increase their innovation performance to keep up and struggle with these ...

Purpose – Little empirical attention has been paid to the effects of electronic word-of-mouth (eWOM), electronic referral (eReferral), familiarity and cultural distance on behavioral outcomes, especially within the context ...

In this paper, we study the research efficiency of the Turkish higher education sector in a two-stage data envelopment analysis model with variable returns to scale. Using a sample of 50 private and public universities, ...

Günümüzde internet kullanımı kadar internet üzerinden yapılan alışverişlerde de büyük bir artış gözlenmektedir. Günün her saatinde ve dünyanın her yerinden yapılabilen e-ticaret tüketicilere seçim, zaman, fiyat avantajları ...

The first aim of the study is to investigate the effect of social media marketing activities (SMMA) on brand equity dimensions, and the impact of brand equity dimensions on purchase intentions in one single conceptual ...

In today’s highly competitive market, celebrity endorsement is a widely used marketing technique in marketing communications; a credible strategy endorsed by brands not only used to attract and engage target customers in ...

The current study examines the fairness reactions to 10 personnel selection methods in a sample consists of 240 Turkish university senior students. According to the findings of the study, interviews were the most favorably ...

Profit from exports for a country could be substantially a ected in case of a sudden increase in the antidumping tax rates of a major importing country. There have been recent fluctuations in antidumping taxes applied ...