Although there are studies in the literature investigating the effect of social media marketing activities (SMMAs) on brand equity and purchase intentions, scant information is available regarding consumers’ attachment to ...

Bu çalışmada her işletme için önemli bir yer teşkil eden performans, performans ölçme ve değerlendirme kavramları incelenmiştir. Öncelikle Web of Science veri tabanında bir literatür taraması yapılmış, ardından performans, ...

Tajfel’in geliştirdiği sosyal kimlik kuramı temel kavramlarından yola çıkarak mesleklerin, bireyler için zamanla içselleştirilerek bir sosyal kimlik haline geldiğini söylemek mümkündür. Bu çalışmada bir sosyal kimlik ...

Several studies attempted to investigate brand equity and retailer equity regarding their relationship with the purchase intentions of customers. However, there is little research that studied both concepts in one single ...

A company’s environmental sensitivity primarily depends on its sustainability. Hence, investigating the factors that affect sustainable business performance contributes to the literature on the environment. Based on a ...

Purpose This study aims to propose and test a model explicating the antecedents and consequences of knowledge sabotage. Design/methodology/approach Data obtained from 330 employees working in the Turkish retail and ...

In this study, a mathematical model for simulating the human-to-human transmission of the novel coronavirus disease (COVID-19) is presented for Turkey’s data. For this purpose, the total population is classified into eight ...

The purpose of this study is to understand the drivers of organizational business performance from the perspective of human capital. Data were collected from 691 employees working in 15 North American credit unions. The ...

Hypersonic vehicles are utilized in recent years massively for both military and civilian purposes. As the vehicles fly through an atmosphere at hypersonic speeds (generally considered as Mach>), they experience critical ...