Now showing items 1-5 of 5
Neuromarketing: an evaluation regarding marketing field
(35th EBES Conference Proceedings, 2021)
Neuromarketing is a growing topic in marketing literature. Furthermore, businesses also started to use neuromarketing related results in their marketing decisions. Accordingly, it is crucial and relevant to make a research ...
An evaluation of impact of advertising intensity on entry mode choice
(Antalya Bilim University International Journal of Social Sciences, 2021)
Globalization has led companies to expand into foreign markets. These multinational enterprises (MNEs) consider diverse factors when entering a foreign country. One of the important decisions the MNEs make is the entry ...
Comparative analysis of three empirical studies regarding new product development/success
(Antalya Bilim University International Journal of Social Sciences, 2020)
Recently, companies need to be more responsive in order to meet the rapid changes considering both consumer preferences and managerial practices. From a marketing perspective, new product development is an important issue ...
Vib: a marketing case study analysis
(Journal of Business Innovation and Governance, 2020)
Best Western Hotels & Resorts (BW) introduced a new brand called "Vib". The first BW Vib Hotel opened as BW Vib Antalya in 2017. Despite Vib's brand concept, BW Vib Antalya is located outside of the city center of Antalya, ...
E-ticaret alışveriş sitelerinin kullanımında müşteri güven algısı: Y ve Z kuşağı tüketiciler üzerine bir araştırma
(3. Uluslararası Uygulamalı Sosyal Bilimler Kongresi, 2019)
Günümüzde internet kullanımı kadar internet üzerinden yapılan alışverişlerde de büyük bir artış gözlenmektedir. Günün her saatinde ve dünyanın her yerinden yapılabilen e-ticaret tüketicilere seçim, zaman, fiyat avantajları ...