• Neuromarketing: a review regarding marketing field 

  Karayalçın, Cem (Springer, 2022)

  Neuromarketing is a growing topic in marketing literature. Furthermore, businesses also started to use neuromarketing-related results in their marketing decisions. Accordingly, it is crucial and relevant to make a research ...

• Celebrity endorsement strategy in marketing: Turkish Airlines case 

  Kantarcıoğlu, Burcu (Antalya Bilim Üniversitesi Uluslararası Sosyal Bilimler Dergisi, 2022)

  In today’s highly competitive market, celebrity endorsement is a widely used marketing technique in marketing communications; a credible strategy endorsed by brands not only used to attract and engage target customers in ...

• A two-stage research performance assessment of Turkish higher education institutions using data envelopment analysis 

  Soummakie, Bouchra (2022)

• An Investigation regarding the relationships among brand parity, brand image, brand satisfaction and brand loyalty 

  Karayalçın, Cem; Turunç, Ömer (8th International EMI Entrepreneurship & Social Sciences Congress, 2022)

  In today’s economy, it is getting harder for a business to attract new consumers and keep the existing customer base. Branding helps companies to be differentiated from others and create a sustainable competitive advantage ...

• Metaverse çağında markalaşma 

  Karayalçın, Cem (Nobel Bilimsel Eserler, 2022)

  İnsanların gelişime olan motivasyonu neticesinde, geçmişte var olmasının imkansız olarak düşünüldüğü birçok olgu ortaya çıkmıştır. Bu tarz gelişimler arasında teknolojide yaşanan ilerlemeler çağımızın önemli dönüm noktalarını ...

• A mathematical model for human-to-human transmission of COVID-19: a case study for Turkey’s data 

  Cengizci, Süleyman; Dursun Cengizci, Aslıhan; Uğur, Ömür (Mathematical Biosciences and Engineering, 2021)

  In this study, a mathematical model for simulating the human-to-human transmission of the novel coronavirus disease (COVID-19) is presented for Turkey’s data. For this purpose, the total population is classified into eight ...

• Do eReferral, eWOM, familiarity and cultural distance predict enrollment intention? An application of an artificial intelligence technique 

  Oday, Akile; Özturen, Ali; Ilkan, Mustafa; Abubakar, Abubakar Mohammed (Journal of Hospitality and Tourism Technology, 2021)

  Purpose – Little empirical attention has been paid to the effects of electronic word-of-mouth (eWOM), electronic referral (eReferral), familiarity and cultural distance on behavioral outcomes, especially within the context ...

• The nexus among perceived organizational support, organizational justice and cynicism 

  Sen, Cem; Mert, İbrahim Sani; Abubakar, Abubakar Mohammed (International Journal of Organizational Analysis (EMERALD), 2021)

  Purpose - A traditional view of an ideal workplace is an organization with a justice climate and a supportive atmosphere. Over the past years, justice and support practices in the workplace have received significant ...

• Applying machine learning approach to predict students’ performance in higher educational institutions 

  Yakubu,Mohammed Nasiru; Abubakar, Abubakar Mohammed (Kybernetes, 2021)

  Purpose – Academic success and failure are relevant lifelines for economic success in the knowledge-based economy. The purpose of this paper is to predict the propensity of students’ academic performance using early detection ...

• Internet of things skills and needs satisfaction: do generational cohorts' variations matter? 

  Abubakar, Abubakar Mohammed; Karadal, Himmet (Online Information Review, 2021)

  Purpose - The authors’ understanding of the Internet of things (IoT) skills and needs satisfaction for IoT devices and generational cohorts' variations remains limited as commentaries are often oversimplified and generalized. ...

• Problematic Internet usage and safety behavior: Does time autonomy matter? 

  Abubakar, Abubakar Mohammed; Al-zyoud, Mohammad Fahmi (Telematics and Informatics, 2021)

  Modern organizations must use the Internet, digital and mobile devices to respond to business demands efficiently. It is also imperative for practitioners and researchers to understand the adverse effects of problematic ...

• The configurational effects of task‑technology fit, technology‑induced engagement and motivation on learning performance during Covid‑19 pandemic: An fsQCA approach 

  Elçi, Alev; Abubakar, Abubakar Mohammed (Education and Information Technologies, 2021)

  At the onset of 2020, Covid-19 pandemic began and disrupted teaching and learning activities with substantial implications for resources and operations. Against this backdrop, the configural causal effects of task-technology ...

• Büyük veri yönetişimi, bilgi aramada sosyal medya kullanımı ve t-yetenek üzerindeki etkileri 

  Şen, Cem; Mert, İbrahim Sani; Abubakar, Abubakar Mohammed (Bilişim Teknolojileri Dergisi, 2021)

  Çağdaş organizasyonlarda büyük veri ve veri yönetişiminin kullanımı, işletme değeri ve getirileri ile karakterize edilmiştir. Günümüzde yükselen yeni bir değer olarak karşımıza çıkması ve artan önemine rağmen, büyük veri ...

• İnternet freelancing: fırsatlar ve zorluklar 

  Abubakar, Abubakar Mohammed (Beta Basım Yayım, 2021)

  İş kavramı, sadece topluma nasıl katkıda bulunduğumuz ve katıldığımızın merkezinde değil, aynı zamanda ekonomik katılım ve sosyal tanımlama için de güçlü bir mekanizmadır. Yapay zekâ, robotik ile internet, dijitalleşme ...

• Participation in decision-making and work outcomes: evidence from a developing economy 

  Abubakar, Abubakar Mohammed; Behravesh, Elaheh; Tanova, Cem (Employee Relations: The International Journal, 2020)

  Purpose – Although there is general agreement that employee participation in decision-making (PDM) has individual and organizational benefits, an important question remains about the possibility that it may also have certain ...

• An evaluation of impact of advertising intensity on entry mode choice 

  Karayalçın, Cem (Antalya Bilim University International Journal of Social Sciences, 2021)

  Globalization has led companies to expand into foreign markets. These multinational enterprises (MNEs) consider diverse factors when entering a foreign country. One of the important decisions the MNEs make is the entry ...

• Neuromarketing: an evaluation regarding marketing field 

  Karayalçın, Cem (35th EBES Conference Proceedings, 2021)

  Neuromarketing is a growing topic in marketing literature. Furthermore, businesses also started to use neuromarketing related results in their marketing decisions. Accordingly, it is crucial and relevant to make a research ...

• E-ticaret lojistiği 

  Abubakar, Abubakar Mohammed; Karayalçın, Cem (Nobel Akademik Yayıncılık, 2021)

  Son yıllarda yaşanan teknolojik gelişmeler insanların hayatını derinden etkilemiştir. Özellikle bilgisayar ve internetin yaygınlaşması tüketici ve işletmeler bağlamında büyük değişiklikler yaratmıştır. Pazarlama ...

• Courage management: courage as a management tool 

  Şen, Cem; Mert, İbrahim Sani (IVPE, 2020)

• Performans geribildirimi üzerine keşfedici bir araştırma 

  Mert, İbrahim Sani (Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2020)

  Bir insan kaynakları fonksiyonu olan performans yönetiminin en hassas faaliyeti performans değerlendirmedir. Performans değerlendirmede ise performansa yönelik geri bildirim verilmesi adeta bu sürecin yumuşak karnıdır. ...

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