WOS "WOS:001040693400001" için Turizm İşletmeciliği Bölümü / Department of Tourism Management listeleme

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Building customer citizenship behaviour through mobile application quality: the mediating role of flow experience and customer engagement

Caber, Meltem; Albayrak, Tahir; Karasakal, Sezer; González- Rodríguez, Maria Rosario (Routledge, 2023)

Mobile applications have become an indispensable marketing medium for tourism companies. Given that half of the users delete the applications soon after completing their transactions, it is vital ...