Turkey’s tourist profile: a document analysis for future implications

Abstract

This paper aims to present an analysis of tourist profile in Turkey through a document analysis. The study covers the review of Türsab (Association of Turkish Travel Agencies) magazines published in years of 2000-2017 as well as Turkish tourism official statistics. A picture related to the tourist profile and its change in Turkey is presented. The information may contribute to the competitiveness of Turkish tourism for tourist satisfaction as well as destination marketing and management by contributing to the tourism policy and strategies. The results point out a change in tourist profile since the 2000s. European tourists profile has changed and there have been new nationalities with different preferences.