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dc.contributor.authorCeylan, Demet
dc.contributor.authorBilgici, Erhan
dc.date.accessioned2023-04-17T07:42:27Z
dc.date.available2023-04-17T07:42:27Z
dc.date.issued2022
dc.identifier.citationCeylan, D. & Bilgici, E. (2022) Who really makes the holiday decision: is it the buyer or the seller? Aktaş, G., Kozak, M. (Ed.), International Case Studies in Tourism Marketing (ss. 258-268). London: Routhledge.en_US
dc.identifier.isbn9781032023137
dc.identifier.isbn9781003182856
dc.identifier.urihttp://hdl.handle.net/20.500.12566/1547
dc.description.abstractMarketing of holiday products and services is a result of joint effort towards identifying the value of the holiday in the eyes of beholder. Understanding how the holiday decision is made impact on the values and expectations the holiday decision maker. Guest experience management teams, sales and marketing teams can identify resources and opportunities via close cooperation with operational teams to create and enhance potential buyers. Listening to ideas of operational teams and merging efforts generates opportunities for developing a tailor-made marketing plan.en_US
dc.description.sponsorshipNo sponsoren_US
dc.language.isoengen_US
dc.publisherRouthledgeen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectCRMen_US
dc.subjectGEM (Guest Experience Management)en_US
dc.subjectGEM (Misafir Deneyimi Yönetimi)tr_TR
dc.subjectGuest touchen_US
dc.subjectMisafir dokunuşutr_TR
dc.subjectPersonalized marketingen_US
dc.subjectKişiselleştirilmiş pazarlamatr_TR
dc.subjectDisaster recovery marketingen_US
dc.subjectOlağanüstü durum kurtarma pazarlamasıtr_TR
dc.titleWho really makes the holiday decision: is it the buyer or the seller?en_US
dc.typeinfo:eu-repo/semantics/bookParten_US
dc.relation.publicationcategoryInternational publicationen_US
dc.identifier.startpage258
dc.identifier.endpage268
dc.contributor.orcid0000-0003-3948-8309 [Ceylan, Demet]
dc.contributor.abuauthorCeylan, Demet
dc.contributor.yokid269794 [Ceylan, Demet]


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