Who really makes the holiday decision: is it the buyer or the seller?

Abstract

Marketing of holiday products and services is a result of joint effort towards identifying the value of the holiday in the eyes of beholder. Understanding how the holiday decision is made impact on the values and expectations the holiday decision maker. Guest experience management teams, sales and marketing teams can identify resources and opportunities via close cooperation with operational teams to create and enhance potential buyers. Listening to ideas of operational teams and merging efforts generates opportunities for developing a tailor-made marketing plan.