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Toplam kayıt 6, listelenen: 1-6
Conflict management styles of professional tour guides: a cluster analysis
(Tourism Management Perspectives, 2019)
Professional tour guides play an important role in tourist satisfaction and the business success of tour agencies/operators, since they are directly in contact with tourists and are responsible for managing the tours. ...
Using data mining techniques for profiling profitable hotel customers: an application of RFM analysis
(Tourism Management Perspectives, 2016)
This study focuses on profiling profitable hotel customers by RFM analysis, which is a data mining technique. In RFM analysis, Recency, Frequency and Monetary indicators are employed for discovering the nature of the ...
Turistlerin kalabalık algısının alışveriş davranışlarına etkisi
(Anadolu Üniversitesi20. Ulusal Turizm Kongresi, 2019)
Bu çalışma, turistlerin alışveriş deneyimleri esnasında algıladıkları kalabalığın genel alışveriş memnuniyeti ve harcama miktarı üzerindeki etkisinin belirlenmesi amacıyla gerçekleştirilmiştir. Bu amaçla, Antalya’nın Kaleiçi ...
The changing role of hotel attributes in destination competitiveness throughout a crisis
(Emerald Publishing, 2024)
Purpose-By conducting a longitudinal study, this study aims to investigate how the role of hotel attributes in destination competitiveness changed through the stages of pre-, amid and recovery from the crisis.
Design/ ...
Big data use in determining competitive position: the case of theme parks in Hong Kong
(Journal of Destination Marketing & Management, 2021)
Theme park operators need to understand their competitiveness in a destination to increase their market share. This study adopted the big data approach by analysing online reviews to assess the competitiveness of a theme ...
A study of domestic honeymoon tourism in Turkey
(European Journal of Tourism, 2017)
Honeymoon tourism is an important research area in tourism and travel literature because of its increasing economic importance for host destinations and their specific niche market characteristics. This study used a survey ...