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Do tourists have different motivations for online travel purchasing? A segmentation of the Russian market

dc.contributor.authorAlbayrak, Tahir
dc.contributor.authorDursun Cengizci, Aslıhan
dc.contributor.authorÜnal, Caner
dc.date.accessioned2019-12-09T06:39:13Z
dc.date.available2019-12-09T06:39:13Z
dc.date.issued2018
dc.identifier.citationAlbayrak, T., Dursun, A., & Ünal, C. (2019). Do tourists have different motivations for online travel purchasing? A segmentation of the Russian market. Journal of Vacation Marketing, 25(4), 432-443.en_US
dc.identifier.issn1356-7667
dc.identifier.urihttp://hdl.handle.net/20.500.12566/156
dc.description.abstractThis study investigates online travel purchasing (OTP) motivations of Russian tourists as a neglected research topic in the literature. Data were collected from 403 Russian tourists visiting Antalya, Turkey. Convenience, hedonic, socialization and economic motivations were identified as the main underlying OTP motivations. Furthermore, cluster analysis on OTP motivation dimensions yielded three market segments: multi-benefit seekers, convenience lovers and utilitarian benefiters. Differences among the segments in terms of their demographic profiles and online purchasing behaviours were additionally tested by cross-tab analyses with χ2 tests. Finally, study findings revealed that influences of OTP motivations on behavioural intention to buy tourism-related products might differ across the segments.en_US
dc.description.sponsorshipNo sponsoren_US
dc.language.isoengen_US
dc.publisherJournal of Vacation Marketingen_US
dc.rightsinfo:eu-repo/semantics/restrictedAccessen_US
dc.subjectBehavioural intentionen_US
dc.subjectOnline purchasing motivationen_US
dc.subjectOnline satın alma motivasyonuen_US
dc.subjectOnline travel purchasingen_US
dc.subjectRussian touristsen_US
dc.subjectSegmentationen_US
dc.subjectDavranış niyetitr_TR
dc.subjectOnline seyahat alımıtr_TR
dc.subjectRus turistlertr_TR
dc.subjectSegmantasyontr_TR
dc.titleDo tourists have different motivations for online travel purchasing? A segmentation of the Russian marketen_US
dc.typeinfo:eu-repo/semantics/articleen_US
dc.relation.publicationcategoryInternational publicationen_US
dc.identifier.wosWOS:000483644300003
dc.identifier.scopus2-s2.0-85058613942
dc.identifier.volume25
dc.identifier.issue4
dc.identifier.startpage432
dc.identifier.endpage443
dc.contributor.orcid0000-0002-9794-4627 [Dursun Cengizci, Aslıhan]
dc.contributor.orcid0000-0002-2591-3389 [Ünal, Caner]
dc.contributor.abuauthorDursun Cengizci, Aslıhan
dc.contributor.abuauthorÜnal, Caner
dc.contributor.yokid258050 [Dursun Cengizci, Aslıhan]
dc.contributor.yokid260798 [Ünal, Caner]
dc.contributor.ScopusAuthorID57162718000 [Dursun Cengizci, Aslıhan]
dc.contributor.ScopusAuthorID57209012479 [Ünal, Caner]
dc.identifier.doi10.1177/1356766718814091


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