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Customer loyalty towards travel agency websites: the role of trust and hedonic value

dc.contributor.authorAlbayrak, Tahir
dc.contributor.authorKarasakal, Sezer
dc.contributor.authorKocabulut, Özge
dc.contributor.authorDursun Cengizci, Aslıhan
dc.date.accessioned2019-11-22T11:18:52Z
dc.date.available2019-11-22T11:18:52Z
dc.date.issued2020
dc.identifier.citationAlbayrak, T., Karasakal, S., Kocabulut, Ö. & Dursun, A. (2020). Customer loyalty towards travel agency websites: the role of trust and hedonic value. Journal of Quality Assurance in Hospitality & Tourism, 21(1), 50-77.en_US
dc.identifier.issn1528-0098
dc.identifier.urihttp://hdl.handle.net/20.500.12566/130
dc.description.abstractWebsite quality of online travel agencies and the impact of perceived website quality on customer behavior are still the research areas to be investigated by the academics. The present study explores the relationships among the website quality, hedonic value, customer trust, and loyalty using a comprehensive research model. The sample consists of 329 respondents who previously bought a service from an online travel agency. Four dimensions underlying website quality are identified namely as the: design, information, gratification, and rewarding. The result of the structural model shows that website quality affects both hedonic value and trust, which in turn influence loyalty.en_US
dc.description.sponsorshipNo sponsoren_US
dc.language.isoengen_US
dc.publisherJournal of Quality Assurance in Hospitality & Tourismen_US
dc.rightsinfo:eu-repo/semantics/restrictedAccessen_US
dc.subjectOnline travel agencyen_US
dc.subjectWebsite qualityen_US
dc.subjectCustomer trusten_US
dc.subjectHedonic valueen_US
dc.subjectOnline seyahat acentasıtr_TR
dc.subjectWeb sitesi kalitesitr_TR
dc.subjectMüşteri güvenitr_TR
dc.subjectHedonik değertr_TR
dc.titleCustomer loyalty towards travel agency websites: the role of trust and hedonic valueen_US
dc.typeinfo:eu-repo/semantics/articleen_US
dc.relation.publicationcategoryInternational publicationen_US
dc.identifier.scopus2-s2.0-85066912218
dc.identifier.volume21
dc.identifier.issue1
dc.identifier.startpage50
dc.identifier.endpage77
dc.contributor.orcid0000-0002-4713-2735 [Karasakal, Sezer]
dc.contributor.orcid0000-0002-9794-4627 [Dursun, Aslıhan]
dc.contributor.abuauthorKarasakal, Sezer
dc.contributor.abuauthorDursun Cengizci, Aslıhan
dc.contributor.yokid221599 [Karasakal, Sezer]
dc.contributor.yokid258050 [Dursun Cengizci, Aslıhan]
dc.contributor.ScopusAuthorID57209222865 [Karasakal, Sezer]
dc.contributor.ScopusAuthorID57162718000 [Dursun Cengizci, Aslıhan]
dc.identifier.doi10.1080/1528008X.2019.1619497


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