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Building customer citizenship behaviour through mobile application quality: the mediating role of flow experience and customer engagement
(Routledge, 2023)
Mobile applications have become an indispensable marketing medium for tourism companies. Given that half of the users delete the applications soon after completing their transactions, it is vital ...
The use of mobile applications for travel booking: impacts of application quality and brand trust
(Journal of Vacation Marketing, 2021)
The increasing use of mobile applications by travellers and the high adaption of tourism companies into
this new contact and sales platform, made it necessary to comprehensively investigate the mobile application
users’ ...