Ara
Toplam kayıt 9, listelenen: 1-9
How does perceived crowding moderate tourist shopping experience and satisfaction relationship?
(International Journal of Tourism Cities, 2020)
Purpose
The purpose of this study is to investigate the direct impact of shopping experience of tourists on their satisfaction with shopping, while perceived crowding is used as a moderator in this relationship.
Desi ...
The use of mobile applications for travel booking: impacts of application quality and brand trust
(Journal of Vacation Marketing, 2021)
The increasing use of mobile applications by travellers and the high adaption of tourism companies into
this new contact and sales platform, made it necessary to comprehensively investigate the mobile application
users’ ...
Building customer citizenship behaviour through mobile application quality: the mediating role of flow experience and customer engagement
(Routledge, 2023)
Mobile applications have become an indispensable marketing medium for tourism companies. Given that half of the users delete the applications soon after completing their transactions, it is vital ...
Using data mining techniques for profiling profitable hotel customers: an application of RFM analysis
(Tourism Management Perspectives, 2016)
This study focuses on profiling profitable hotel customers by RFM analysis, which is a data mining technique. In RFM analysis, Recency, Frequency and Monetary indicators are employed for discovering the nature of the ...
Conflict management styles of professional tour guides: a cluster analysis
(Tourism Management Perspectives, 2019)
Professional tour guides play an important role in tourist satisfaction and the business success of tour agencies/operators, since they are directly in contact with tourists and are responsible for managing the tours. ...
The changing role of hotel attributes in destination competitiveness throughout a crisis
(Emerald Publishing, 2024)
Purpose-By conducting a longitudinal study, this study aims to investigate how the role of hotel attributes in destination competitiveness changed through the stages of pre-, amid and recovery from the crisis.
Design/ ...
Big data use in determining competitive position: the case of theme parks in Hong Kong
(Journal of Destination Marketing & Management, 2021)
Theme park operators need to understand their competitiveness in a destination to increase their market share. This study adopted the big data approach by analysing online reviews to assess the competitiveness of a theme ...
Turizm rehberliği uzmanlaşma eğitiminde farkındalık yaratma: turizm paydaşlarına yönelik bir durum çalışması
(I. Turizm Rehberliği Kongresi, 2018)
Profesyonel turizm rehberlerinin almış oldukları eğitim ve mesleki yaşamları boyuncaedindikleri deneyim, sundukları hizmetin kalitesi üzerinde oldukça etkilidir. Rehberlikte uzmanlaşma eğitimi konusu, ...