Bu çalışma, turistlerin alışveriş deneyimleri esnasında algıladıkları kalabalığın genel alışveriş memnuniyeti ve harcama miktarı üzerindeki etkisinin belirlenmesi amacıyla gerçekleştirilmiştir. Bu amaçla, Antalya’nın Kaleiçi ...

Professional tour guides play an important role in tourist satisfaction and the business success of tour agencies/operators, since they are directly in contact with tourists and are responsible for managing the tours. ...

Turizm ile ilgili alanyazında turistlerin ziyaret ettikleri destinasyonlara yönelik imaj algıları ve genel memnuniyetleri ile kendilerine eşlik eden turist rehberlerine yönelik değerlendirmeleri bir arada ele alan sınırlı ...

This study focuses on profiling profitable hotel customers by RFM analysis, which is a data mining technique. In RFM analysis, Recency, Frequency and Monetary indicators are employed for discovering the nature of the ...

Purpose The purpose of this study is to investigate the direct impact of shopping experience of tourists on their satisfaction with shopping, while perceived crowding is used as a moderator in this relationship. Desi ...

Honeymoon tourism is an important research area in tourism and travel literature because of its increasing economic importance for host destinations and their specific niche market characteristics. This study used a survey ...

Theme park operators need to understand their competitiveness in a destination to increase their market share. This study adopted the big data approach by analysing online reviews to assess the competitiveness of a theme ...

The increasing use of mobile applications by travellers and the high adaption of tourism companies into this new contact and sales platform, made it necessary to comprehensively investigate the mobile application users’ ...