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dc.contributor.authorGürçaylılar-Yenidoğan, Tuğba
dc.contributor.authorKantarcıoğlu, Burcu
dc.identifier.citationGürçaylılar-Yenidoğan, T. & Kantarcıoğlu, B. (2020). Learning from strategic failures: what really happened to AtlasGlobal Airlines?. Springer Nature Switzerland AG.en_US
dc.description.abstractHistorically, the aviation industry is full of airlines that went out of business. AtlasGlobal, once a prominent airline in Turkey, stopped its operations in 2020, which attracted a lot of interest in terms of what really happened to the company. The carrier went through repetitive patterns of experiences that resulted in hard-edged strategic changes. While unpredictable incidents compelled the airline to lead a change in the strategy process, the sudden drifts seemed to instigate the failure. The aim of this case study is to help readers understand what went wrong strategically with AtlasGlobal to develop strategic foresight. The case study provides information specific to AtlasGlobal’s corporate and business level strategies, along with the company brand positioning of the 19 years in business. The readers are invited to look through the strategic lens to determine the factors and strategic patterns that precipitated AtlasGlobal’ failure, and outline what other businesses can learn from the airline’s demise to improve their chances of success.en_US
dc.description.sponsorshipNo sponsoren_US
dc.publisherSpringer Nature Switzerland AGen_US
dc.subjectStrategy coherenceen_US
dc.subjectStrateji tutarlılığıtr_TR
dc.subjectStrategy changeen_US
dc.subjectStrateji değişikliğitr_TR
dc.subjectAşırı çeşitlendirmetr_TR
dc.subjectStuck in the middleen_US
dc.subjectOrtada sıkışmıştr_TR
dc.subjectBrand positioningen_US
dc.subjectMarka konumlandırmatr_TR
dc.subjectAtlasGlobal Airlinesen_US
dc.subjectAtlasGlobal Havayollarıtr_TR
dc.titleLearning from strategic failures: what really happened to AtlasGlobal Airlines?en_US
dc.relation.publicationcategoryInternational publicationen_US
dc.contributor.abuauthorKantarcıoğlu, Burcu

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