| dc.contributor.author | Talay, Işılay | |
| dc.contributor.author | Kantarcıoğlu, Burcu | |
| dc.contributor.editor | Aydın, Bayram Oğuz | |
| dc.contributor.editor | Şahin, Emine | |
| dc.contributor.editor | Duğan, Özlem | |
| dc.date.accessioned | 2020-03-25T10:24:46Z | |
| dc.date.available | 2020-03-25T10:24:46Z | |
| dc.date.issued | 2018 | |
| dc.identifier.citation | Talay, I. & Kantarcıoğlu, B. (2018). The impact of social media ads over consumers’ buying behavior for operational decisions in advertising. Aydın, B. O., Şahin, E., Duğan, Ö. (Ed.), Public Relations and Advertising Theories: Concepts and Practices. Switzerland: Peter Lang Publishing. | en_US |
| dc.identifier.issn | 978‐3‐631‐76675‐0 | |
| dc.identifier.uri | http://hdl.handle.net/20.500.12566/340 | |
| dc.description.sponsorship | No sponsor | en_US |
| dc.language.iso | eng | en_US |
| dc.publisher | Peter Lang Publishing | en_US |
| dc.rights | info:eu-repo/semantics/closedAccess | en_US |
| dc.title | The impact of social media ads over consumers’ buying behavior for operational decisions in advertising | en_US |
| dc.type | info:eu-repo/semantics/bookPart | en_US |
| dc.relation.publicationcategory | International publication | en_US |
| dc.contributor.orcid | 0000-0002-8956-9505 [Talay, Işılay] | |
| dc.contributor.abuauthor | Talay, Işılay | |
| dc.contributor.abuauthor | Kantarcıoğlu, Burcu | |
| dc.contributor.yokid | 119457 [Talay, Işılay] | |
