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The impact of social media ads over consumers’ buying behavior for operational decisions in advertising

dc.contributor.authorTalay, Işılay
dc.contributor.authorKantarcıoğlu, Burcu
dc.contributor.editorAydın, Bayram Oğuz
dc.contributor.editorŞahin, Emine
dc.contributor.editorDuğan, Özlem
dc.date.accessioned2020-03-25T10:24:46Z
dc.date.available2020-03-25T10:24:46Z
dc.date.issued2018
dc.identifier.citationTalay, I. & Kantarcıoğlu, B. (2018). The impact of social media ads over consumers’ buying behavior for operational decisions in advertising. Aydın, B. O., Şahin, E., Duğan, Ö. (Ed.), Public Relations and Advertising Theories: Concepts and Practices. Switzerland: Peter Lang Publishing.en_US
dc.identifier.issn978‐3‐631‐76675‐0
dc.identifier.urihttp://hdl.handle.net/20.500.12566/340
dc.description.sponsorshipNo sponsoren_US
dc.language.isoengen_US
dc.publisherPeter Lang Publishingen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.titleThe impact of social media ads over consumers’ buying behavior for operational decisions in advertisingen_US
dc.typeinfo:eu-repo/semantics/bookParten_US
dc.relation.publicationcategoryInternational publicationen_US
dc.contributor.orcid0000-0002-8956-9505 [Talay, Işılay]
dc.contributor.abuauthorTalay, Işılay
dc.contributor.abuauthorKantarcıoğlu, Burcu
dc.contributor.yokid119457 [Talay, Işılay]


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