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Customer loyalty towards travel agency websites: the role of trust and hedonic value
(Journal of Quality Assurance in Hospitality & Tourism, 2020)
Website quality of online travel agencies and the impact of perceived
website quality on customer behavior are still the research areas to be investigated by the academics. The present study
explores the relationships ...
How to create flow experience during travel: the role of destination attributes
(Journal of Vacation Marketing, 2021)
Despite numerous studies investigating flow experience in the adventure tourism context, there is a
lack of research concentrating on tourists’ flow experience during travel. This study aims to explore
the relationships ...
The use of mobile applications for travel booking: impacts of application quality and brand trust
(Journal of Vacation Marketing, 2021)
The increasing use of mobile applications by travellers and the high adaption of tourism companies into
this new contact and sales platform, made it necessary to comprehensively investigate the mobile application
users’ ...