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How to create flow experience during travel: the role of destination attributes
(Journal of Vacation Marketing, 2021)
Despite numerous studies investigating flow experience in the adventure tourism context, there is a
lack of research concentrating on tourists’ flow experience during travel. This study aims to explore
the relationships ...
Building customer citizenship behaviour through mobile application quality: the mediating role of flow experience and customer engagement
(Routledge, 2023)
Mobile applications have become an indispensable marketing medium for tourism companies. Given that half of the users delete the applications soon after completing their transactions, it is vital ...