Browsing Turizm Fakültesi / Faculty of Tourism by WOS "WOS:000719274100002"
Now showing items 1-1 of 1
-
Big data use in determining competitive position: the case of theme parks in Hong Kong
(Journal of Destination Marketing & Management, 2021)Theme park operators need to understand their competitiveness in a destination to increase their market share. This study adopted the big data approach by analysing online reviews to assess the competitiveness of a theme ...