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    • Big data use in determining competitive position: the case of theme parks in Hong Kong 

      Albayrak, Tahir; Dursun Cengizci, Aslıhan; Caber, Meltem; Nang Fong, Lawrence Hoc (Journal of Destination Marketing & Management, 2021)
      Theme park operators need to understand their competitiveness in a destination to increase their market share. This study adopted the big data approach by analysing online reviews to assess the competitiveness of a theme ...