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A two-stage research performance assessment of Turkish higher education institutions using data envelopment analysis and beta regression
(16th International Congress of Social Sciences with Contemporary Research, 2022)
In this paper, we study the research efficiency of the Turkish higher education sector in a two-stage data envelopment analysis model with variable returns to scale. Using a sample of 50 private and public universities, ...
Celebrity endorsement strategy in marketing: Turkish Airlines case
(Antalya Bilim Üniversitesi Uluslararası Sosyal Bilimler Dergisi, 2022)
In today’s highly competitive market, celebrity endorsement is a widely used marketing technique in marketing communications; a credible strategy endorsed by brands not only used to attract and engage target customers in ...
An Investigation regarding the relationships among brand parity, brand image, brand satisfaction and brand loyalty
(8th International EMI Entrepreneurship & Social Sciences Congress, 2022)
In today’s economy, it is getting harder for a business to attract new consumers and keep the existing customer base. Branding helps companies to be differentiated from others and create a sustainable competitive advantage ...
Z kuşağını anlamak... Gençler neden göç ediyor?
(Uluslararası Göç Hareketleri Sempozyumu, 2022)
To understand a generation is to understand an era. Generations (silent generation, baby boomers, X, Y, and Z) were born in the same age range with similar demographic and psychographic characteristics serving as a lens ...
A new approach to Maslach Burnout Inventory: Measuring burnout syndrome in health‑care staff with fuzzy conjoint analysis
(Digital Medicine, 2022)
Background and Purpose: Burnout syndrome (BOS), the popular phenomenon of our pandemic era, is examined in three
dimensions: emotional exhaustion, depersonalization and cynicism, and personal inefficiency. One of the ...
Aşırı iş yükü tükenmişlik ilişkisinde, iş tatmini ve örgütsel vatandaşlık rolü: sağlık çalışanlarında bir uygulama
(Türk Sosyal Bilimler Araştırmaları Dergisi, 2022)
Covid 19 küresel çapta birçok farkındalıkların gelişmesine yol açmıştır. İnsan yaşamında sağlık sektörünün
etkinliği ve verimliliği hayati bir rol oynamaktadır. Bu bağlamda sağlık çalışanlarında aşırı iş yükü ve tükenmişlik ...
Burnout or boreout: a meta-analytic review and synthesis of burnout and boreout literature in hospitality and tourism
(Journal of Hospitality Marketing & Management, 2022)
Boreout" is a psychological state of intense boredom and apathy. It occurs when a task lacks mental stimuli (i.e., menial tasks). Burnout is a state of emotional, physical, and mental exhaustion caused by prolonged and ...
Knowledge-based HR practices, pi-shaped skills and innovative performance in the contemporary organizations
(Kybernetes, 2022)
Purpose - As technology accelerates, the pace of innovation and product and process life cycles have significantly decreased. Firms seek to leverage their employees' efforts, particularly through knowledge-based HR practices ...
Örgütsel adalet ile yaratıcılık ilişkisinde rol çatışması ve rol belirsizliğinin düzenleyici rolü
(Doğuş Üniversitesi Dergisi, 2022)
Bu çalışmada örgütsel adalet ile yaratıcılık ilişkisi incelenirken, rol çatışması ve rol belirsizliğinin düzenleyici rolü araştırılmıştır. Çalışmansın ilk aşamasında değişkenler arasındaki ilişkiler literatür taraması ile ...
Antecedents and consequences of knowledge sabotage in the Turkish telecommunication and retail sectors
(Journal of Knowledge Management, 2022)
Purpose This study aims to propose and test a model explicating the antecedents and consequences of knowledge sabotage. Design/methodology/approach Data obtained from 330 employees working in the Turkish retail and ...
