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Comparative analysis of three empirical studies regarding new product development/success 

Karayalçın, Cem (Antalya Bilim University International Journal of Social Sciences, 2020)
Recently, companies need to be more responsive in order to meet the rapid changes considering both consumer preferences and managerial practices. From a marketing perspective, new product development is an important issue ...

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AuthorKarayalçın, Cem (1)Subject
Ampirik çalışmalar (1)
Comparative analysis (1)Empirical studies (1)Karşılaştırmalı analiz (1)Marketing (1)New product development (1)New product success (1)
Pazarlama (1)
Yeni ürün başarısı (1)Yeni ürün geliştirme (1)... View MoreDate Issued2020 (1)Has File(s)Yes (1)

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|| Library || Antalya Bilim Üniversitesi || OAI-PMH ||

Antalya Bilim Üniversitesi Kütüphane ve Dokümantasyon Müdürlüğü, Antalya, Turkey
İçerikte herhangi bir hata görürseniz, lütfen bildiriniz: acikerisim@antalya.edu.tr

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