Now showing items 1-3 of 3
Vib: a marketing case study analysis
(Journal of Business Innovation and Governance, 2020)
Best Western Hotels & Resorts (BW) introduced a new brand called "Vib". The first BW Vib Hotel opened as BW Vib Antalya in 2017. Despite Vib's brand concept, BW Vib Antalya is located outside of the city center of Antalya, ...
Comparative analysis of three empirical studies regarding new product development/success
(Antalya Bilim University International Journal of Social Sciences, 2020)
Recently, companies need to be more responsive in order to meet the rapid changes considering both consumer preferences and managerial practices. From a marketing perspective, new product development is an important issue ...
An evaluation of impact of advertising intensity on entry mode choice
(Antalya Bilim University International Journal of Social Sciences, 2021)
Globalization has led companies to expand into foreign markets. These multinational enterprises (MNEs) consider diverse factors when entering a foreign country. One of the important decisions the MNEs make is the entry ...