Konu "Akıllı telefon bağımlılığı" için İşletme Bölümü / Department of Business Administration listeleme

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Explaining the relationship between female customers' online flow state and loyalty through their smart phone addiction and brand experience

Ertemel, Adnan Veysel; Civelek, Mustafa Emre; Güçlü Sözer, Edin; Şehirli, Mustafa (Journal of International Trade, Logistics and Law, 2025)

This study investigates the relationship between female customers’ online flow state and loyalty and the mediating roles of their smartphone addiction and brand experience in this mechanism. To achieve this purpose, data ...