Konu "Advertising intensity" için İşletme Bölümü / Department of Business Administration listeleme
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An evaluation of impact of advertising intensity on entry mode choice
(Antalya Bilim University International Journal of Social Sciences, 2021)Globalization has led companies to expand into foreign markets. These multinational enterprises (MNEs) consider diverse factors when entering a foreign country. One of the important decisions the MNEs make is the entry ...