Yazar "Kalkan, Adnan" için İşletme Bölümü / Department of Business Administration listeleme
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Impact of big data usage on product and process innovation: the role of data diagnosticity
Tunc-Abubakar, Tuğba; Kalkan, Adnan; Abubakar, A. Mohammed (Kybernetes, 2022)Purpose In today's business environment, big data is viewed as the "new oil," which is rapidly changing the traditional business models and mode of operations. According to commentaries and scholarly work, big data and its ...