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Toplam kayıt 4, listelenen: 1-4
Conflict management styles of professional tour guides: a cluster analysis
(Tourism Management Perspectives, 2019)
Professional tour guides play an important role in tourist satisfaction and the business success of tour agencies/operators, since they are directly in contact with tourists and are responsible for managing the tours. ...
Using data mining techniques for profiling profitable hotel customers: an application of RFM analysis
(Tourism Management Perspectives, 2016)
This study focuses on profiling profitable hotel customers by RFM analysis, which is a data mining technique. In RFM analysis, Recency, Frequency and Monetary indicators are employed for discovering the nature of the ...
Customer loyalty towards travel agency websites: the role of trust and hedonic value
(Journal of Quality Assurance in Hospitality & Tourism, 2020)
Website quality of online travel agencies and the impact of perceived
website quality on customer behavior are still the research areas to be investigated by the academics. The present study
explores the relationships ...
Do tourists have different motivations for online travel purchasing? A segmentation of the Russian market
(Journal of Vacation Marketing, 2018)
This study investigates online travel purchasing (OTP) motivations of Russian tourists as a neglected research topic in the literature. Data were collected from 403 Russian tourists visiting Antalya, Turkey. Convenience, ...