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Conflict management styles of professional tour guides: a cluster analysis
(Tourism Management Perspectives, 2019)
Professional tour guides play an important role in tourist satisfaction and the business success of tour agencies/operators, since they are directly in contact with tourists and are responsible for managing the tours. ...
Using data mining techniques for profiling profitable hotel customers: an application of RFM analysis
(Tourism Management Perspectives, 2016)
This study focuses on profiling profitable hotel customers by RFM analysis, which is a data mining technique. In RFM analysis, Recency, Frequency and Monetary indicators are employed for discovering the nature of the ...
The use of mobile applications for travel booking: impacts of application quality and brand trust
(Journal of Vacation Marketing, 2021)
The increasing use of mobile applications by travellers and the high adaption of tourism companies into
this new contact and sales platform, made it necessary to comprehensively investigate the mobile application
users’ ...