Yazar "González-Rodríguez, M. Rosario" için Scopus İndeksli Yayınlar Koleksiyonu listeleme
-
The use of mobile applications for travel booking: impacts of application quality and brand trust
Albayrak, Tahir; González-Rodríguez, M. Rosario; Caber, Meltem; Karasakal, Sezer (Journal of Vacation Marketing, 2021)The increasing use of mobile applications by travellers and the high adaption of tourism companies into this new contact and sales platform, made it necessary to comprehensively investigate the mobile application users’ ...