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The pros and cons of digital marketing strategies: applications from the hotel industry
(Paradigma Akademi Yayınları, 2019)
The tourism industry is known to be one of the first service industries to adapt and use information and communication technologies (ICT) for promoting its services (Sadr, 2013). In the early stage of the mainframe age in ...
The pros and cons of digital marketing strategies: applications from the hotel industry
(III. Uluslararası Batı Asya Turizm Araştırmaları Kongresi, 2019)
Tourism is being expected to show a sustained annual growth of 4.4 % in the number of arrivals between 2010-2030 for the emerging markets (UNWTO, 2019). Considering that tourism is a multidimensional service system covering ...
Digital marketing practices: trends and challenges for the tourism industry
(Uluslararası Global Turizm Araştırmaları Dergisi, 2020)
The tourism industry has been facing a tremendous change in services due to the fast developing digital and smart applications in technology. Digital marketing has been changing many types of operations and influencing ...