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How does the cross-cultural view shape the destination brand personality and brand image? Evidence from the travelers
(Journal of Quality Assurance in Hospitality & Tourism, 2022)
This study aims to (a) reveal the relationships between the destination brand personality (DBP), destination brand image (DBI), satisfaction, and post-experience behaviors (PEBs), (b) unveil divergences by nationality in ...
How does the cross-cultural view shape the destination brand personality and brand image? Evidence from the travelers
(Routledge Taylor & Francis Group, 2024)
This study aims to (a) reveal the relationships between the
destination brand personality (DBP), destination brand image
(DBI), satisfaction, and post-experience behaviors (PEBs), (b)
unveil divergences by nationality ...