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How does the cross-cultural view shape the destination brand personality and brand image? Evidence from the travelers
(Journal of Quality Assurance in Hospitality & Tourism, 2022)
This study aims to (a) reveal the relationships between the destination brand personality (DBP), destination brand image (DBI), satisfaction, and post-experience behaviors (PEBs), (b) unveil divergences by nationality in ...
The role of non-governmental organizations in destination marketing: case of Antalya
(Conference on Managing Tourism Across Continents, 2022)
Destination marketing is a complex and collective effort that requires the contribution of different stakeholders. Destination Marketing Organizations (DMOs) play an important role in the promotion of the destination. DMOs ...