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Impacts of operational management proficiency levels of hotels on operational and marketing related decisions in time of crisis
(Journal of Tourism and Management Research, 2018)
In this study, it is firstly aimed to develop a Hotel Operation Management Proficiency Scale and then to search if there are any differences between the decisions of hotels related to marketing and operation in time of ...
Do tourists have different motivations for online travel purchasing? A segmentation of the Russian market
(Journal of Vacation Marketing, 2018)
This study investigates online travel purchasing (OTP) motivations of Russian tourists as a neglected research topic in the literature. Data were collected from 403 Russian tourists visiting Antalya, Turkey. Convenience, ...