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Do tourists have different motivations for online travel purchasing? A segmentation of the Russian market 

Albayrak, Tahir; Dursun Cengizci, Aslıhan; Ünal, Caner (Journal of Vacation Marketing, 2018)
This study investigates online travel purchasing (OTP) motivations of Russian tourists as a neglected research topic in the literature. Data were collected from 403 Russian tourists visiting Antalya, Turkey. Convenience, ...

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Author
Albayrak, Tahir (1)
Dursun Cengizci, Aslıhan (1)Ünal, Caner (1)Subject
Behavioural intention (1)
Davranış niyeti (1)Online purchasing motivation (1)Online satın alma motivasyonu (1)Online seyahat alımı (1)Online travel purchasing (1)Rus turistler (1)Russian tourists (1)Segmantasyon (1)Segmentation (1)... View MoreDate Issued2018 (1)Has File(s)No (1)

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|| Library || Antalya Bilim Üniversitesi || OAI-PMH ||

Antalya Bilim Üniversitesi Kütüphane ve Dokümantasyon Müdürlüğü, Antalya, Turkey
İçerikte herhangi bir hata görürseniz, lütfen bildiriniz: acikerisim@antalya.edu.tr

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