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Do tourists have different motivations for online travel purchasing? A segmentation of the Russian market

Albayrak, Tahir; Dursun Cengizci, Aslıhan; Ünal, Caner (Journal of Vacation Marketing, 2018)

This study investigates online travel purchasing (OTP) motivations of Russian tourists as a neglected research topic in the literature. Data were collected from 403 Russian tourists visiting Antalya, Turkey. Convenience, ...