ABU yazarı "Kurtuluş, Kemal" için Turizm Fakültesi / Faculty of Tourism listeleme
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Implementing marketing strategies for a niche business: case of talya herbal products
Başer, Gözdegül; Kurtuluş, Kemal (2023)Medicinal and aromatic plants (MAPs) products became more popular during and after the Covid-19 pandemic. MAPs production and marketing could be accepted as a niche business. The purpose of this study is to examine the ...