The impact of social media ads over consumers’ buying behavior for operational decisions in advertising
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Date
2018
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Peter Lang Publishing
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Talay, I. & Kantarcıoğlu, B. (2018). The impact of social media ads over consumers’ buying behavior for operational decisions in advertising. Aydın, B. O., Şahin, E., Duğan, Ö. (Ed.), Public Relations and Advertising Theories: Concepts and Practices. Switzerland: Peter Lang Publishing.