Recent Submissions
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Determinants of customer satisfaction in online shopping: the perspective of the customer in Togo
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2023)Online shopping environment has gained more traction in the aggregate relationship between markets and their consumers. The present study thus sought to extend the literature by investigating the perspectives of customers ... -
The impact of digital marketing practices on the performance of tourism companies in Pakistan
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2023)This research aims to explore the influence of digital marketing on the performance of the tourism sector, focusing on two crucial factors: brand image and customer engagement. The impact of these factors on the performance ... -
Impact of social media marketing on destination attractiveness and travel intention: the case of Djibouti
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2021)The purpose of conducting this study is to examine the influence of social media marketing on destination attractiveness and travel intention, it is also aimed to identify the role of destination attractiveness impacting ... -
The association of service quality, customer value, corporate image and customer loyality of generatıon y. an implementation of sor model in the context of superstore
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2023)The purpose of this research is to as a result of fierce global competition, shoppers' loyalty to local stores is weakening across the world. This drop is most noticeable in Pakistan’s supermarket retail sector. S.O.R. ... -
Algorithmic management and organizational outcomes: the case of Azerbaijan
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2023)As we know, the world is moving towards computer-based management and the wide use of Artificial Intelligence. The role of algorithms is substantial; however, it does not mean that companies should be fully dependent on ... -
Study on the effect of brand image and social media marketing on customer sales: a research on the tourism sector in Pakistan
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2022)The purpose of this research is to improve understanding of how brand image and social media marketing can impact customer satisfaction. The research was done within Pakistan's tourism sector. There are 3 variables in ... -
The impact of corporate governance on firm's performance with the mediating effect of capital structure
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2022)This research investigates the impact of corporate governance on firm’s performance in the presence of capital structure as a mediating factor for 93 Turkish firms between the period of 2016-2020. The current study takes ... -
Boreout, job search behavior, knowledge hiding and knowledge sabotage behavior
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2023)Aim of present research was to find a relationship between boreout, job search behavior, knowledge hiding and knowledge sabotage behavior among employees from Pakistan and Turkiye. Data obtained from a sample of 444 employees ... -
Plastic waste and e-waste management, pollution, and recycling in Mali
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2022)This thesis contributes to the existent literature which has limited documentation on understanding household knowledge, awareness, attitude, disposal practice, and willingness to pay (WTP) about plastic, electrical and ... -
The relationship between personal branding, self efficacy, and career development and the moderation role of emotional intelligence: an exploratory study on the public sector employees in malithe relationship between personal branding, self efficacy, and career development and the moderation role of emotional intelligence: an exploratory study on the public sector employees in Mali
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2023)With the current state of today's job market, it is becoming increasingly difficult for individuals to differentiate themselves from competitors. Personal branding and self-efficacy are important tools for job seekers as ... -
Impact of green word of mouth on green brand image, and consumer's purchase intentions
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2023)This study examines the relationships between green word of mouth, brand image, and purchase intentions in the cosmetic sector in Antalya, Turkiye. The research findings highlight the significant impact of green word of ... -
The effect of work-family conflict and courage on turnover intentions in the banking sector in Mali
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2023)The demanding nature of the work and the steadily rising demands of family life is incredibly becoming challenging for employees to have an equivalent balance and level of pleasure with both work and family life. Some ... -
Multi-dynamic competitiveness of mobile advertising systems: beyond a minimalist approach
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2023)The research conducted to analyze mobile advertising through Android mobile applications platforms and its impact on publisher's cost and revenue maximization. There are various pricing models used in advertising includes ... -
The impact of social media influencer marketing on brand trust and image : the case of Iraq
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2023)This research focuses on the reshape of social media influencer marketing on brand image and brand trust in Iraq. This thesis aims to see the effect of social media influencer marketing on brand trust and in image the Iraqi ... -
X ve Y kuşaklarının iş motivasyonlarının kariyer beklentilerine etkisi: bankacılık sektörü üzerine bir araştırma
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2022)Günümüzde çalışma hayatında bir arada olan kuşakların iş motivasyonları için uygulanması gereken politikalar değişmektedir. Çalışma hayatında motivasyon kaynaklarından birisi de çalışanların kariyer beklentisidir. Bu ... -
The impact of social mediaplatforms on college student's choice
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2021)School administrators and decision-makers strive to exploit social media platforms to boost enrolment. This study aims at examining types of social media platforms spread among students, seeking to show the resources’ ... -
Effect of employee motivation on job performance and the role of commitment; an exploratory study in the automobile industry in Russia
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2022)The issue of motivation has become a topical issue influencing human behavior in various aspects and fields. As part of the implementation approach to motivation and inducing employee commitment, organizations develop ... -
The role of career satisfaction in the relationship between work overload and individual performance
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2021)The emergence of human resource management and firm performance literatures over the years have been among the most profound subject of research papers. This study considers Career satisfaction (CS) as second order construct ... -
Factors affecting university students' restaurant choices: the case of Antalya
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2022)The aim of this study is to find the factors affecting the restaurant choices of university students, to evaluate the criteria that make the restaurants serving in the sector preferable by university students and to offer ... -
Impact of packaging on consumer buying behavior of fast-moving consumer goods in rural areas of Pakistan
(Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2021)In the last decade, the consumer packaged goods sector in Pakistan has proliferated. The fast-moving consumer goods sector focuses more on attractive features that create a brand image in customers' minds. In this process, ...
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