Güncel Gönderiler: İşletme Bölümü / Department of Business Administration
Toplam kayıt 125, listelenen: 21-40
-
Investigating the current position of brand extensions in recent literature
(Atlas 10th International Social Sciences Congress, 2023)Human beings seek variety in different kinds of matters. It is seen that throughout the years of human evolution, there is not a static behavior rather a dynamic behavior is observed. From a consumer’s perspective, a similar ... -
Aşırı iş yükü tükenmişlik ilişkisinde, iş tatmini ve örgütsel vatandaşlık rolü: sağlık çalışanlarında bir uygulama
(Türk Sosyal Bilimler Araştırmaları Dergisi, 2022)Covid 19 küresel çapta birçok farkındalıkların gelişmesine yol açmıştır. İnsan yaşamında sağlık sektörünün etkinliği ve verimliliği hayati bir rol oynamaktadır. Bu bağlamda sağlık çalışanlarında aşırı iş yükü ve tükenmişlik ... -
Ürün yeniliği ve kalitesinin müşteri sadakatine etkisini marka memnuniyeti nasıl etkiler? Pandemi sürecinde tekstil sektöründe bir çalışma
(Kahramanmaraş Sütçü İmam Üniversitesi Sosyal Bilimler Dergisi, 2022)Günümüzün değişen ve gelişen şartlarında işletmeler varlıklarını sürdürebilmek ve rekabet avantaj sağlayabilmek için teknolojik gelişmelere ayak uydurmalı, değişimi yakından takip etmeli ve müşterilerin istek ve ihtiyaçlarını ... -
Örgütsel adalet ile yaratıcılık ilişkisinde rol çatışması ve rol belirsizliğinin düzenleyici rolü
(Doğuş Üniversitesi Dergisi, 2022)Bu çalışmada örgütsel adalet ile yaratıcılık ilişkisi incelenirken, rol çatışması ve rol belirsizliğinin düzenleyici rolü araştırılmıştır. Çalışmansın ilk aşamasında değişkenler arasındaki ilişkiler literatür taraması ile ... -
A new approach to Maslach Burnout Inventory: Measuring burnout syndrome in health‑care staff with fuzzy conjoint analysis
(Digital Medicine, 2022)Background and Purpose: Burnout syndrome (BOS), the popular phenomenon of our pandemic era, is examined in three dimensions: emotional exhaustion, depersonalization and cynicism, and personal inefficiency. One of the ... -
360 derece performans değerlendirme sistemi hakkında kavramsal bir inceleme
(Süleyman Demirel Üniversitesi Vizyoner Dergisi, 2022)Bu çalışmada her işletme için önemli bir yer teşkil eden performans, performans ölçme ve değerlendirme kavramları incelenmiştir. Öncelikle Web of Science veri tabanında bir literatür taraması yapılmış, ardından performans, ... -
Z kuşağını anlamak... Gençler neden göç ediyor?
(Uluslararası Göç Hareketleri Sempozyumu, 2022)To understand a generation is to understand an era. Generations (silent generation, baby boomers, X, Y, and Z) were born in the same age range with similar demographic and psychographic characteristics serving as a lens ... -
Türkiye'de geçici koruma altındaki Suriyeli dış ticaret girişimcilerinin karşılaştığı zorluklar ve fırsatlar: Gaziantep
(Uluslararası Göç Hareketleri Sempozyumu, 2022) -
Knowledge-based HR practices, pi-shaped skills and innovative performance in the contemporary organizations
(Kybernetes, 2022)Purpose - As technology accelerates, the pace of innovation and product and process life cycles have significantly decreased. Firms seek to leverage their employees' efforts, particularly through knowledge-based HR practices ... -
Impact of business analytics and π-shaped skills on innovative performance: Findings from PLS-SEM and fsQCA
(Technology in Society, 2022)This paper proposes that the relationship between business analytics and innovative performance is somewhat more complex than originally thought, as firms still struggle to leverage the benefits of business analytics and ... -
Impact of big data usage on product and process innovation: the role of data diagnosticity
(Kybernetes, 2022)Purpose In today's business environment, big data is viewed as the "new oil," which is rapidly changing the traditional business models and mode of operations. According to commentaries and scholarly work, big data and its ... -
Burnout or boreout: a meta-analytic review and synthesis of burnout and boreout literature in hospitality and tourism
(Journal of Hospitality Marketing & Management, 2022)Boreout" is a psychological state of intense boredom and apathy. It occurs when a task lacks mental stimuli (i.e., menial tasks). Burnout is a state of emotional, physical, and mental exhaustion caused by prolonged and ... -
Antecedents and consequences of knowledge sabotage in the Turkish telecommunication and retail sectors
(Journal of Knowledge Management, 2022)Purpose This study aims to propose and test a model explicating the antecedents and consequences of knowledge sabotage. Design/methodology/approach Data obtained from 330 employees working in the Turkish retail and ... -
Neuromarketing: a review regarding marketing field
(Springer, 2022)Neuromarketing is a growing topic in marketing literature. Furthermore, businesses also started to use neuromarketing-related results in their marketing decisions. Accordingly, it is crucial and relevant to make a research ... -
Celebrity endorsement strategy in marketing: Turkish Airlines case
(Antalya Bilim Üniversitesi Uluslararası Sosyal Bilimler Dergisi, 2022)In today’s highly competitive market, celebrity endorsement is a widely used marketing technique in marketing communications; a credible strategy endorsed by brands not only used to attract and engage target customers in ... -
A two-stage research performance assessment of Turkish higher education institutions using data envelopment analysis and beta regression
(16th International Congress of Social Sciences with Contemporary Research, 2022)In this paper, we study the research efficiency of the Turkish higher education sector in a two-stage data envelopment analysis model with variable returns to scale. Using a sample of 50 private and public universities, ... -
An Investigation regarding the relationships among brand parity, brand image, brand satisfaction and brand loyalty
(8th International EMI Entrepreneurship & Social Sciences Congress, 2022)In today’s economy, it is getting harder for a business to attract new consumers and keep the existing customer base. Branding helps companies to be differentiated from others and create a sustainable competitive advantage ... -
Metaverse çağında markalaşma
(Nobel Bilimsel Eserler, 2022)İnsanların gelişime olan motivasyonu neticesinde, geçmişte var olmasının imkansız olarak düşünüldüğü birçok olgu ortaya çıkmıştır. Bu tarz gelişimler arasında teknolojide yaşanan ilerlemeler çağımızın önemli dönüm noktalarını ... -
A mathematical model for human-to-human transmission of COVID-19: a case study for Turkey’s data
(Mathematical Biosciences and Engineering, 2021)In this study, a mathematical model for simulating the human-to-human transmission of the novel coronavirus disease (COVID-19) is presented for Turkey’s data. For this purpose, the total population is classified into eight ... -
Do eReferral, eWOM, familiarity and cultural distance predict enrollment intention? An application of an artificial intelligence technique
(Journal of Hospitality and Tourism Technology, 2021)Purpose – Little empirical attention has been paid to the effects of electronic word-of-mouth (eWOM), electronic referral (eReferral), familiarity and cultural distance on behavioral outcomes, especially within the context ...
