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Now showing items 11-17 of 17
The pros and cons of digital marketing strategies: applications from the hotel industry
(III. Uluslararası Batı Asya Turizm Araştırmaları Kongresi, 2019)
Tourism is being expected to show a sustained annual growth of 4.4 % in the number of arrivals between 2010-2030 for the emerging markets (UNWTO, 2019). Considering that tourism is a multidimensional service system covering ...
How does the cross-cultural view shape the destination brand personality and brand image? Evidence from the travelers
(Journal of Quality Assurance in Hospitality & Tourism, 2022)
This study aims to (a) reveal the relationships between the destination brand personality (DBP), destination brand image (DBI), satisfaction, and post-experience behaviors (PEBs), (b) unveil divergences by nationality in ...
Turizm sektörü girişimcilerinin yatırım kararlarını etkileyen iç ve dış etkenlerin belirlenmesi
(International West Asia Congress of Tourism Research, 2018)
Bu araştırmanın amacı, Antalya Bölgesi’ndeki turizm yatırımcılarının, yatırım yapma süreçlerinde yatırım kararlarını nasıl aldıkları, hangi içsel ve dışsal nedenlerle hareket ettiklerini belirlemektir. Bu amaç doğrultusunda, ...
Procurement and sales management with process management approach
(Frontpage Publications, 2018)
A company's buying and selling departments are focused on responding to the types of demand that we can classify as internal and external demand. Although internal demand comes from other parts of the company, external ...
Medical tourism: understanding the phenomenon
(IGI Global, 2021)
The number of travels around the world to benefit from health services provided abroad is increasing every year. The high level of global demand for health services has influenced the rapid development of the medical tourism ...
Coğrafi işaretli ürünlerin destinasyon markalaşmasındaki rolü
(Atlas Akademik Basım Yayın, 2021)
Destinasyon yönetiminde yeni yaklaşımlar
(Nobel Akademik Yayıncılık, 2021)
