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Testing destination image scale invariance among British, German and Russian tourists: a multigroup confirmatory factor analysis
(Advances in Hospitality and Tourism Research (AHTR), 2018)
Researchers agree that destination image is a multi-dimensional and complex structure of attitude. Social psychology suggests that attitudes are composed of affective, cognitive, and conative components. This study contributes ...
Testing destination image scale invariance among British, German and Russian tourists: a multigroup confirmatory factor analysis
(10th World Conference for Graduate Research in Tourism Hospitality and Leisure, 2018)
