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How to create flow experience during travel: the role of destination attributes
(Journal of Vacation Marketing, 2021)
Despite numerous studies investigating flow experience in the adventure tourism context, there is a
lack of research concentrating on tourists’ flow experience during travel. This study aims to explore
the relationships ...
Big data use in determining competitive position: the case of theme parks in Hong Kong
(Journal of Destination Marketing & Management, 2021)
Theme park operators need to understand their competitiveness in a destination to increase their market share. This study adopted the big data approach by analysing online reviews to assess the competitiveness of a theme ...
The use of mobile applications for travel booking: impacts of application quality and brand trust
(Journal of Vacation Marketing, 2021)
The increasing use of mobile applications by travellers and the high adaption of tourism companies into
this new contact and sales platform, made it necessary to comprehensively investigate the mobile application
users’ ...