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Toplam kayıt 43, listelenen: 1-10
eLancing the Future Work Model: Opportunities and Challenges
(IGI Global, 2020)
Work is not just central to how we contribute to and participate in the society, but also a powerful mechanism for economic inclusion and social identification. Artificial intelligence and the internet of things have been ...
Do eReferral, eWOM, familiarity and cultural distance predict enrollment intention? An application of an artificial intelligence technique
(Journal of Hospitality and Tourism Technology, 2021)
Purpose – Little empirical attention has been paid to the effects of electronic word-of-mouth (eWOM), electronic referral (eReferral), familiarity and cultural distance on behavioral outcomes, especially within the context ...
E-ticaret alışveriş sitelerinin kullanımında müşteri güven algısı: Y ve Z kuşağı tüketiciler üzerine bir araştırma
(3. Uluslararası Uygulamalı Sosyal Bilimler Kongresi, 2019)
Günümüzde internet kullanımı kadar internet üzerinden yapılan alışverişlerde de büyük bir artış gözlenmektedir. Günün her saatinde ve dünyanın her yerinden yapılabilen e-ticaret tüketicilere seçim, zaman, fiyat avantajları ...
Strategic decision process on transportation of frozen food at tourism destinations
(Gece Publishing, 2017)
A two-stage research performance assessment of Turkish higher education institutions using data envelopment analysis and beta regression
(16th International Congress of Social Sciences with Contemporary Research, 2022)
In this paper, we study the research efficiency of the Turkish higher education sector in a two-stage data envelopment analysis model with variable returns to scale. Using a sample of 50 private and public universities, ...
İşletme yönetimi strateji çalışmalarının ulusal strateji oluşumuna katkısı
(İstanbul Bilgi Üniversitesi Yayınları, 2020)
Burnout or boreout: a meta-analytic review and synthesis of burnout and boreout literature in hospitality and tourism
(Journal of Hospitality Marketing & Management, 2022)
Boreout" is a psychological state of intense boredom and apathy. It occurs when a task lacks mental stimuli (i.e., menial tasks). Burnout is a state of emotional, physical, and mental exhaustion caused by prolonged and ...
An Investigation regarding the relationships among brand parity, brand image, brand satisfaction and brand loyalty
(8th International EMI Entrepreneurship & Social Sciences Congress, 2022)
In today’s economy, it is getting harder for a business to attract new consumers and keep the existing customer base. Branding helps companies to be differentiated from others and create a sustainable competitive advantage ...
Neuromarketing: an evaluation regarding marketing field
(35th EBES Conference Proceedings, 2021)
Neuromarketing is a growing topic in marketing literature. Furthermore, businesses also started
to use neuromarketing related results in their marketing decisions. Accordingly, it is crucial and
relevant to make a research ...
Business analytics capabilities and decision quality: the mediating roles of decision speed and comprehensiveness
(Taylor & Francis, 2023)
This paper examines the nexus between business analytics and strategic decision facets using the resource-based theory. Analysis with partial least squares demonstrate that decision comprehensiveness and speed mediate the ...