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Neuromarketing: an evaluation regarding marketing field
(35th EBES Conference Proceedings, 2021)
Neuromarketing is a growing topic in marketing literature. Furthermore, businesses also started
to use neuromarketing related results in their marketing decisions. Accordingly, it is crucial and
relevant to make a research ...
An evaluation of impact of advertising intensity on entry mode choice
(Antalya Bilim University International Journal of Social Sciences, 2021)
Globalization has led companies to expand into foreign markets. These multinational enterprises (MNEs) consider diverse factors when entering a foreign country. One of the important decisions the MNEs make is the entry ...