Browsing İşletme Bölümü / Department of Business Administration by Author "Orus, Carlos"
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The moderating role of website familiarity in the relationships between e-service quality, e-satisfaction and e-loyalty
Kaya, Bahar; Behravesh, Elaheh; Abubakar, Abubakar Mohammed; Kaya, Ömer Sami; Orus, Carlos (Journal of Internet Commerce, 2019)Intense competition drives e-tailers to search for radically new ways to maintain and increase their market share. Drawing on Bagozzi’s (1992) appraisal → affective response → behavior framework, this study highlights the ...