Yazar "Oday, Akile" için İşletme Bölümü / Department of Business Administration listeleme
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Do eReferral, eWOM, familiarity and cultural distance predict enrollment intention? An application of an artificial intelligence technique
Oday, Akile; Özturen, Ali; Ilkan, Mustafa; Abubakar, Abubakar Mohammed (Journal of Hospitality and Tourism Technology, 2021)Purpose – Little empirical attention has been paid to the effects of electronic word-of-mouth (eWOM), electronic referral (eReferral), familiarity and cultural distance on behavioral outcomes, especially within the context ...