Başlık için İşletme Bölümü / Department of Business Administration listeleme
Toplam kayıt 111, listelenen: 56-75
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Investigating the current position of brand extensions in recent literature
(Atlas 10th International Social Sciences Congress, 2023)Human beings seek variety in different kinds of matters. It is seen that throughout the years of human evolution, there is not a static behavior rather a dynamic behavior is observed. From a consumer’s perspective, a similar ... -
An Investigation regarding the relationships among brand parity, brand image, brand satisfaction and brand loyalty
(8th International EMI Entrepreneurship & Social Sciences Congress, 2022)In today’s economy, it is getting harder for a business to attract new consumers and keep the existing customer base. Branding helps companies to be differentiated from others and create a sustainable competitive advantage ... -
İnsan kaynakları yöneti̇ci̇leri̇ni̇n performans değerlendi̇rme si̇stemi̇ sorun, çözüm ve etki̇nli̇ği̇ne ili̇şki̇n değerlendi̇rmeleri
(Uluslararası İktisadi ve İdari Bilimler Dergisi, 2020)Performans değerlendirme insan kaynakları faaliyetlerinde kritik ve önemli bir yere sahiptir. Performans değerlendirme sistemlerinin organizasyonlarda yürütülmesinden teknik olarak birinci derecede sorumlu olan insan ... -
İnternet freelancing: fırsatlar ve zorluklar
(Beta Basım Yayım, 2021)İş kavramı, sadece topluma nasıl katkıda bulunduğumuz ve katıldığımızın merkezinde değil, aynı zamanda ekonomik katılım ve sosyal tanımlama için de güçlü bir mekanizmadır. Yapay zekâ, robotik ile internet, dijitalleşme ... -
İş arkadaşlarından ve yönetimden duyulan tatminin normatif bağlılığa etkisi: kişilik özelliklerinden uyumluluğun aracılık rolü
(Opus Uluslararası Toplum Araştırmaları Dergisi, 2019)Bu çalışmada, iş arkadaşlarından ve yönetimden duyulan tatminin normatif bağlılığa etkisinde kişilik özelliklerinden uyumlu kişilik özelliğinin aracılık etkisi araştırılmıştır. 228 özel hastane sağlık çalışanlarından anket ... -
İşletme yönetimi strateji çalışmalarının ulusal strateji oluşumuna katkısı
(İstanbul Bilgi Üniversitesi Yayınları, 2020) -
Knowledge-based HR practices, pi-shaped skills and innovative performance in the contemporary organizations
(Kybernetes, 2022)Purpose - As technology accelerates, the pace of innovation and product and process life cycles have significantly decreased. Firms seek to leverage their employees' efforts, particularly through knowledge-based HR practices ... -
Learning from strategic failures: what really happened to AtlasGlobal Airlines?
(Springer Nature Switzerland AG, 2020)Historically, the aviation industry is full of airlines that went out of business. AtlasGlobal, once a prominent airline in Turkey, stopped its operations in 2020, which attracted a lot of interest in terms of what really ... -
Malzeme ihtiyaç planlaması yazılımının atölye tipi endüstriyel üretim yapan ve dış kaynak kullanımı düşük bir firmada hayata geçirilmesi
(Uluslararası İktisadi ve İdari Bilimler Dergisi, 2017)Bu çalışmada proje bazlı endüstriyel mutfak ürünleri yapan ve ürün gamında yüzlerce ana ürün ve binlerce yarı mamul bulunan bir firmada malzeme ihtiyaç planlaması yazılımına işlerlik kazandırılması için yapılan faaliyetler ... -
A mathematical model for human-to-human transmission of COVID-19: a case study for Turkey’s data
(Mathematical Biosciences and Engineering, 2021)In this study, a mathematical model for simulating the human-to-human transmission of the novel coronavirus disease (COVID-19) is presented for Turkey’s data. For this purpose, the total population is classified into eight ... -
Mathematical modeling of the COVID-19 spread: a case of Turkey
(Australia and New Zealand Industrial and Applied Mathematics (ANZIAM), 2021)In this presentation, a mathematical model for the human-to-human transmission of the novel coronavirus disease (COVID-19) is investigated. For this purpose, the total population is classified into eight epidemiological ... -
Metaverse çağında markalaşma
(Nobel Bilimsel Eserler, 2022)İnsanların gelişime olan motivasyonu neticesinde, geçmişte var olmasının imkansız olarak düşünüldüğü birçok olgu ortaya çıkmıştır. Bu tarz gelişimler arasında teknolojide yaşanan ilerlemeler çağımızın önemli dönüm noktalarını ... -
The moderating role of website familiarity in the relationships between e-service quality, e-satisfaction and e-loyalty
(Journal of Internet Commerce, 2019)Intense competition drives e-tailers to search for radically new ways to maintain and increase their market share. Drawing on Bagozzi’s (1992) appraisal → affective response → behavior framework, this study highlights the ... -
Neuromarketing: a review regarding marketing field
(Springer, 2022)Neuromarketing is a growing topic in marketing literature. Furthermore, businesses also started to use neuromarketing-related results in their marketing decisions. Accordingly, it is crucial and relevant to make a research ... -
Neuromarketing: an evaluation regarding marketing field
(35th EBES Conference Proceedings, 2021)Neuromarketing is a growing topic in marketing literature. Furthermore, businesses also started to use neuromarketing related results in their marketing decisions. Accordingly, it is crucial and relevant to make a research ... -
A new approach to Maslach Burnout Inventory: Measuring burnout syndrome in health‑care staff with fuzzy conjoint analysis
(Digital Medicine, 2022)Background and Purpose: Burnout syndrome (BOS), the popular phenomenon of our pandemic era, is examined in three dimensions: emotional exhaustion, depersonalization and cynicism, and personal inefficiency. One of the ... -
The nexus among perceived organizational support, organizational justice and cynicism
(International Journal of Organizational Analysis (EMERALD), 2021)Purpose - A traditional view of an ideal workplace is an organization with a justice climate and a supportive atmosphere. Over the past years, justice and support practices in the workplace have received significant ... -
On an asymptotic-numerical hybrid method for solving singularly perturbed nonlinear delay differential equations
(4th International Conference on Computational and Experimental Science and Engineering (ICCESEN-2017), 2017)Modelling automatic systems often involves the idea of control because feedback is necessary in order to maintain a stable state. But much of this feedback require a finite time to sense information and react to it. A ... -
On an efficient hybrid method for solving singularly perturbed difference-differential equations exhibiting turning layer behavior
(4th International Conference on Computational and Experimental Science and Engineering (ICCESEN-2017), 2017)Singularly perturbed differential equations that involve positive small perturbation parameter(s) 0<ɛ≪1 as the multiplier to the highest order derivative term are important concepts of mathematical and engineering sciences. ... -
One-dimensional finite element simulations for chemically reactive hypersonic flows
(8th International Eurasian Conference on Mathematical Sciences and Applications (IECMSA-2019), 2019)Hypersonic vehicles are utilized in recent years massively for both military and civilian purposes. As the vehicles fly through an atmosphere at hypersonic speeds (generally considered as Mach>), they experience critical ...