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Understanding the cognitive dissoance on women post purchase behavior: a study based in Tunisia
Glai,Rihab (Antalya Bilim Üniversitesi Lisansüstü Eğitim Enstitüsü, 2021)Consumer behaviour study has become relevant in the present marketing and sociology studies. In fact, several characteristics, specificities and factors influence the customer especially woman in her decision-making process, ...